w/c 11th March - 5 things this week
1. The Natural Selection Tour kicks off in British Colombia
Snowboarding’s most legit event series moves to it’s final phase for the 23/24 season. The head to head format culled the field to 12 riders on day 1. (watch the replay here) The finalists are currently ripping their way through the backcountry out of livestream reach.
2. The Race Companion launches with Crankworx Rotorua
Fantasy sports comes to mountain biking with the launch of The Race Companion from Oli and Davi, founders and hosts of The Ride Companion podcast.
3. JD Sports partners with One Wheel Wavey for Air Max 95 campaign
I’m pretty sure popping wheelies down the high street on an unregistered dirt bike in a pair of Nike Air Max’s goes against most motorcycling advice. But hey, the kids are into it and so are JD Sports it seems.
4. (PAYWALL) Stephanie Gilmore leaving Roxy after a decades long partnership
As the value of long established surf brands continue to tank (see what’s happening to Boardriders brands in Europe here) it’s no surprise their athlete roster is looking for greener pastures.
5. Solo Brands’ new CEO comments on that Snoop Dogg campaign
Remember the Snoop campaign that blew up your LinkedIn feed late last year? Turns out the brand behind it, didn’t sell that much product, which meant the CEO, media buying agency & marketing agency all got fired.
